This year, we celebrated women by supporting "Women on Air" initiative created by our partners MExoxo and Lean In Hellas. The Initiative took place from 26th till 31th of March 2021 under the auspices of General Secretariat for Demography and Family Policy and Gender Equality and Athens Municipality, with the support of Easy 97,2 and Rythmos 9,49.
The Initiative
Radio interviews on Easy Breakfast:
Kostas Bakoyiannis, mayor of Athens, Zeta Geka, author & #MExoxoWoman and Thanasis Tsaltampasis, actor & Lean In Hellas’ supporter shared their opinions for modern women’s needs and challenges.
Break Your Ceiling:
35 women broke their ceiling in one on one mentorship sessions with Elpida Founder of MExoxo. 65% of the beneficiaries stated that will attend MExoxo's upcoming educational programs.
The Game:
82 women registered and informed about bias. 20 women joined and actively participated the interactive game 50 Ways to Fight Bias“ designed by the global organization Lean In.
The Press
The Interviews
Sissy Iliopoulou and Agorasti Arvaniti shared their own stories and opinions at HERNEWS.gr about the challenges and opportunities of modern women.
Newsflash
Dispatched to business & lifestyle media in order to raise awareness over the initiative and act as a Call-to-Action. The Press Release covered by 17 print and online media.
Native article
Published in one of the top tier-1 GR lifestyle and women’s portals – Ladylike.gr
Kostas Bakogiannis
Mayor of Athens
Zeta Geka
Author
Thanasis Tsaltabasis
Actor
Agorasti Arvaniti
Actress
Maria & Stathis
Radio Producers
Sissy Eliopoulou
Public Affairs, Communication & Sustainability Director North Europe at The Coca-Cola Company
Elpida
Founder & CEO MExoxo
Areti Georgili
Co-Leader Lean In Hellas
Niki Alexandrou
Co-Leader Lean In Hellas
Vivian Fatourou
Co-Leader Lean In Hellas
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Radio promotion: Easy with 67.9% women listeners and Rythmos radio with 55.7% women listeners promoted the event with 10 mentions from radio producers and 48 radio spots from 26/3 to 31/3
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Social Media: 33 posts, 57 shares, 29.763 reach, 1 social media contest with 10 women winning Xenia's Kourtoglou book "The Best Opportunity is ..... NOW"
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Newsletter: The initiative will be shared by Lean In to its Global Network via newsletter along with other initiatives that stand out from around the world
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Letter to Women’s Associations: A letter was written and dispatched to Women’s Associations in order to raise awareness over the initiative and invite them to share it with their members. Three "sister" Associations responded and spread the word for the initiative
POWERED BY
SUPPORTED BY
MEDIA SPONSORS
UNDER THE AUSPICES
