“Small Places Big Dreams”, Educational Program 

 

powered by Mexoxo with the support of  the U.S. Embassy in Athens, Greece

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Join today this unique opportunity and unleash your potential to thrive within the tourism industry in Greece!
 
Learn by Grow with Google, the École hôtelière de Lausanne, the Metropolitan College, and the University of Peloponnese. 
 
Benefits of the Program:
- enrich your knowledge
- accelerate your adaptation to the sudden digital transformation occurred by COVID-19 
- upskill and reskill 
- achieve socio-economic growth

 

Syllabus of the program:

  • Digital Marketing Fundamentals. Master the basics of digital marketing with our free course accredited by Interactive Advertising Bureau Europe and The Open University. There are 26 modules to explore, all created by Google trainers, packed full of practical exercises and real-world examples to help you turn knowledge into action. You'll earn an authentic Digital Marketing certification from Google, by completing all modules

  • Webinars:

    • How to design and build a website

    • How to create a digital marketing plan

    • How to create a social media strategy

    • Web Analytics Fundamentals

    • Google Ads Fundamentals

The webinars shall be on 22-26/11. Morning time: 10.00-11.30 & Afternoon time: 17.00-18.30. You shall be divided by preference.

Ten extra webinars within the tourist industry will be announced soon!

The Experts
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Dr Georgios P. Chalkos | PhD in Entrepreneurship, Lecturer of Management and Nascent Entrepreneurship at Metropolitan College, Business Consultant

Adapting the Canvas Business Model to Social Entrepreneurship 

Dr. Georgios P. Chalkos holds a PhD in Entrepreneurship from the Athens University of Economics and Business (AUEB), an MSc in Service Management from the same university and a bachelor’s degree in Industrial Management and Technology from the University of Piraeus.

He teaches undergraduate and postgraduate courses related to business administration, such as entrepreneurship and innovation, operations management, contemporary business environment, SMEs management, management insight and consulting, international management, and methods of enquiry.

As a researcher of the Management Laboratory (ml.aueb.gr) at AUEB, he conducts his postdoctoral research, with a scholarship from the Greek State Scholarships Foundation, exploring the determinants of entrepreneurial intentions and start-up activity of nascent entrepreneurs.

The research interests of Mr. Chalkos combine nascent and social entrepreneurship, focusing on the investigation of entrepreneurial process and specifically on the transition from entrepreneurial intentions to entrepreneurial activity for new venture creation. His research has been presented at numerous international conferences including: Research in Entrepreneurship and Small Business (RENT) and British Academy of Management (BAM).

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Nikos Daditsios | CEO at Square 22

F&B. How coffee shops, restaurants, bars and relevant businesses could improve their revenues

Nikos, originally Greek, is the Founder & CEO of Square22 Ltd, a Food & Beverages (F&B) consulting company based in London. As an innate inquiring mind and creative spirit, Nikos constantly moves around, in parallel and across various disciplines and industries enjoying a prestigious career path that spans 25+ years.
His current multidimensional and multinational role alters between strategic advisory and business development to brand strategy design, hotels, restaurants, bar evaluations, hospitality concepts design, marketing plans and events, industry conferences, business lectures and extensive travelling. The diverse management experience combined with his high entrepreneurial skills have successfully engaged him in a wide range of business sectors as an entrepreneur, advisor and concept development strategist.

Participating in array of national and international F&B projects, he is providing a wide range of consulting services for new or existing business of all types and sizes including concept development, marketing research, location evaluation and competitive landscape, start-up, pre-opening management, menu development, restaurant design, kitchen layout, equipment selection and specification, operations analysis, hospitality training, branding initiatives and many more"

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Elsa Exarhou | CEO at Branding Greece

What are the basic differences between marketing and branding and how they are applied in different businesses within the tourism industry.

Literally was born and raised within multicultural tourist environment of her family businesses in tourism field, influenced both by mountain and sea tourism, Elsa Exarchou studied and holds MBA Hotel & Tourism Management, shaped through English and French Universities and cultures, specializing in Sustainable Tourism. She also studied Motion Graphics and Animation at Akto Art & Design College in Athens.

She founded the world Award – winning hotel “Mikro Papigo 1700 Hotel & Spa".

She is CEO of “Branding Greece“, a creative company that generates measurable results for brands, by tapping consumers hearts. 

She is also founder of the “ Epirus 365” project, a wider effort to make Epirus a tourist destination that will welcome travellers throughout the year. The “ Epirus365” project won the Tourism Award 2020 (Bronze). She is independent partner of the Greek National Tourism Organization, ex-Vice-President of the Association of Tourism Enterprises of Zagori and member of “Anaptyxiaki Epirus AE”.

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Zannis Gkiouzelis | Lecturer/Module Leader

Leadership. The challenge of being authentic in a transformational world.

Mr Zannis Gkiouzelis is a Political Scientist, International Affairs Specialist and Lecturer in Business Management. He holds a BA in Political Science and International Affairs (Panteion University of Athens, Greece) and an MSc in European Politics and Policy (The London School of Economics and Political Science, UK). He is member of the Hellenic Political Science Association. He has been a Lecturer at Metropolitan College since 2005, and has been presented the “Academic Ethos & Integrity Award” in 2018, for his teaching delivery methods.  His sixteen years teaching experience is focused on management, human resource management, communication, negotiation strategies, leadership and organizational behavior. He also provides training services for business professionals and acts as politics and policy adviser for MPs and various political institutions.  

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Stavros Harbakis | Professional Photographer

How the professional photoshoot of a hotel affects sales

After a successful career in the marketing area, working in consulting brands, Stavros decided to get behind the lens. His photos have been presented in international solo exhibitions and his work has been published in different media, including the New York Times, Guardian and GEO. He has worked for several global marketing and management Hotel affiliations and for a number of world-renowned individual hotels.

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Angela Karageorgou | CEO & Founder at On Point Communication & PR

Risk Management principles and practices for hotels and other tourism businesses

Angela is a Communication Strategist and Journalist with 26 years of successful experience in Crisis Prevention and Management as well as Political, Corporate, and Internal Communication. With a resume that ranges from field journalism to PR, she enjoys a reputation of tenaciously protecting her clients’ interests. Marking one of her most notable co-operations, is her representation of Hard Rock International with regards to their participation in the International Tender for the Integrated Resort Casino near Athens. Previously, she assumed the role of Media Relations Consultant with Delphi Economic Forum IV and the 3rd EU-Arab World Summit. In 2012, she served as the Press Officer at the Prime Minister’s Office in the Hellenic Parliament acting as a liaison between the government and the media.

Her first international endeavor was the Holy and Great Council of the Orthodox Church, a historic religious event targeting an audience of 250 million people worldwide. As the Communication Director, she led a multinational team of media experts and moderated the daily live streaming press briefings broadcast worldwide. She started her career with broadcast media. Covering and live broadcasting major breaking news stories in Greece and abroad for more than 15 years, she gained extensive experience and impressive references in many fields. Angela holds a Bachelor’s in Communication and Mass Media from the National and Kapodistrian University of Athens. She regularly attends on-line training sessions to discover new communication trends around the globe.

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Pigi Mantzouratou | Career, Placement and Development Manager , Year Tutor (Athens Campus), (BA) International Hospitality and Tourism Management​ , Lean Six Sigma Green Belt

Customer complaints are actually your compliments

A determent hospitality professional with more than 17 continuous years of experience in the Hotel industry always at five (5*) luxury world recognized multinational chain hotels and resorts in managerial positions. 

A Customer Service-related Operations Manager/ Expert / Coach that has been certified as a Hospitality Lean Six Sigma Green belt (6s) for Starwood hotels and Resorts (Marriott hotels) , A.H.L.E.I courses certified trainer  and a Certified Trainer for EHL- VET Program.

She has been also a Certified HACCP Manager for Hotel Grande Bretagne and a VIP and Butler Service Manager for Marriott Hotels Inc. appointed as the first woman Butler Service Manager and trainer in Greece.

During her career, she has undertaken many Mystery shopping projects for luxury complex hotels, cruise ships, airlines and VIP services , assisting as a Pre-opening task force for luxury brands , Private Luxury Yachts crew trainer and she is an experienced Personal development Trainer and Recruiting/ Behavioral interview expert.

She has organized multiple VIP International and local clientele private productions with more than € 500.000 minimum revenue and more than 4.000 guests such as: “Poseidonia” 2006 and 2008 and 2010 , “Defendory” 2006 and 2008  ,“Economist Conferences” 2004-2005 and 2006 “European Parliament.

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Emmanouella Moussama | Experience and Communication Director at Group of Hotels Antonis Moussamas (Holiday Inn - Crowne Plazza - Holiday Suites)

Hospitality and how to create a full experience for the customer

Emmanouella Moussama graduated from University of Piraeus with a bachelor’s degree in Business Administration and Marketing in 1997 and from City University in London with a MSc. in Organizational Behavior in 1998. In 2019, she completed the Jungian Coaching Program certified by ICF, in Istanbul with Dr. Avi Goran Bar. She is currently pursuing a Master of Liberal Arts from Harvard Extension School in International Relations aiming for further engagement in socially impactful entities. 

For three years, she worked at the NGO PRAKSIS, whose main goal is the elimination of social and economic exclusion of vulnerable social groups and the defense of their personal and social rights.

From 2016 she works at Antonis A. Moussamas SA as Experience and Communication Director, contributing in all levels of operation of the three owned properties: the Crowne Plaza Athens City Centre, the Holiday Inn Athens Attica Ave. Airport West and the Holiday Inn Arnis Street. 

She is the mother of 3 daughters. She has a rich social engagement supporting causes she believes in and her great passion is Dressage. 

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Fotis Rigas | CEO at Executive Level Human Factor

HR Management principles and practices for hotels and other tourism businesses

Fotis Rigas received his BA degree in Marketing in 2000 and later in 2005 an MBA degree. He has worked as sales manager, logistic manager, commercial director, managing partner in different industries such as pharmaceutical, manufacturing and HR. 

Currently he is the Founder and CEO at Executive Level and the Managing Director at Human Factor LTD. His expertise is on peoples’ management but not limited to that whereas his pc skills and technical background is of a high level.

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Katerina Saridaki | Director at Capsule T of Hellenic Chamber of Hotels

How to start your own tourism business

Katerina is the Director of the travel & hospitality accelerator, CapsuleT. Katerina joined forces with the Hellenic Chamber of Hotels in January 2019 and has developed on behalf of the HCH the strategic planning and growth of CapsuleT’s program, the 1st travel & hospitality accelerator in Greece. 

From 2013 till 2018 Katerina was acting as the Executive Director of the MIT Enterprise Forum Greece, the local chapter of MITEF Global. Working with the BoD from the launch of the chapter in Greece, she successfully planned and delivered 4 rounds of the MITEF Greece Startup Competition platform as well as several other startup community events such as StartSmart Conference and Tech that Matter theme events.  

Prior to MITEF Greece, Katerina worked for 12 years in the marketing communication & advertising industry, acting as an Account Director for Sprint Integrated Marketing Communications till January 2013.

She holds a bachelor’s in Marketing and an Executive MBA from the University of Kent.

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Stella Tsantila | CO-Founder and Hotel e-sales specialist at Inrementum

Online sales and revenue optimization

She received her Tourism Management degree in 2003 from the Technological Educational Institute of Athens. She then worked for several years as a Sales & Marketing Manager specializing in digital sales for large 4 & 5 stars hotels in Rhodes, Kos & Athens.

For the last 8 years, Stella worked as a Revenue & Optimization Consultant and then as an Operations Manager for WebHotelier, the well-known booking engine platform.

In Nov 2019, she started her own entepreneurship journey and founded INcrementUM, an E-sales & Online Distribution Management Company for hotels in Greece, along with her business partner Nikitas Nikitaras. INcrementUM now counts almost 40 hotels in 15 destinations and counting. She is a single mom of a 13-year old boy, George!

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Yiannis Yiannatos | CEO at Panadvert

Digital marketing tools for hotels and other tourism businesses

John Giannatos is the founder at Panadvert – a Digital Agency with offices in Greece, London, Cyprus and Latin America with a rich clientele of hotel groups and 5 star hotels. Before working in tourism, he worked as an online marketing consultant to world-renowned technology and e-commerce companies in Silicon Valley and specializes in "performance marketing". He holds a Master's Degree in social psychology (M.Sc.) of McGill University, Canada.

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