Take The Lead
Learn | Travel | Get Empowered
Boost Your Biz! 🚀 Learn leadership & entrepreneurship with eCornell, an Ivy League school. Level up your skills and grow your business 💼
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Expand your business experience: Win a trip to Paris 🇫🇷 for the Women’s Forum 2025, the world’s largest conference for women leaders. Elevate your journey ✈️
Exclusive coaching sessions will help you navigate the business world with confidence, empowerment, and the skills you need to succeed 🌟
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The eCornell program gives you 22 hours of hands-on training to level up your entrepreneurial game! Get the tools, knowledge, and support you need to make your business thrive.
Becoming a Powerful Leader
✨Learn the difference between leadership and management
🚀Create strategies to tackle leadership challenges
💡Master motivational techniques and when to use them
🤝🏽Build the skills and relationships crucial for your career growth
Fundamentals of Digital Marketing
📊 Ready to think like a customer-centric manager?
🔍Dive into the roles of key players in digital marketing
📈Discover where your favorite brand fits in the social media landscape
📝Conduct a brand audit and workshop to nail down a unique brand voice
💡Craft a “big idea” and creative strategy to drive impactful content marketing
Entrepreneurial Thinking
💡Looking to innovate within your company? Here’s the game plan
🚀Adopt an entrepreneurial mindset to spot new business opportunities
🔧Gather both tangible and intangible resources to bring your ideas to life
⚖️Create processes that balance risk and reward to ensure success
📊 Scale and sustain these opportunities to stay ahead of the competition
Career Assessment Skills
📝 Action Plan: Create a detailed plan to steer your career development and set clear goals.
🧠 Self-Assessment Tools: Use career assessment tools to reflect on your strengths, skills, and aspirations within the business world.
🔍 Explore Career Paths: Investigate different business roles and industries to find where you best fit.
🤝 Networking Skills: Enhance your networking abilities to connect with mentors, industry leaders, and potential collaborators.
🌟 Personal Brand: Develop a strong personal brand that highlights your unique value in the business sector.
📄 Résumé and Cover Letter: Craft a résumé and cover letter that effectively showcase your business skills and achievements.
💼 LinkedIn Profile: Optimize your LinkedIn profile to reflect your career goals and attract opportunities.
🎤 Interview Prep: Prepare for business interviews by practicing responses to common questions and scenarios.
Managing Time and Priorities
⌚Time Mastery: Take control of your time and guide your team to do the same.
📅Regular Check-Ins: Set up time and priority audits to stay on top of what matters most.
📊Priorities Audit: Evaluate priorities at seven levels to see where everything fits.
⏱️Time Usage: Find out how you and your team are spending time and fix what’s not working.
🔍Skill Match: Align tasks with skills and interests for a smoother workflow.
✨Work-Life Balance: See how smart time and task management boosts both work success and personal life.
Qualification Criteria
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Be an Enterpreneur
Entrepreneurs, start-up founders, and owners of small to medium-sized businesses are eligible to apply and participate in the program.
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Speak English
If you are comfortable in English, you will be well-prepared to successfully engage in the online asynchronous eCornell course, as well as other educational and coaching activities.
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Complete The Steps
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Finish eCornell course.
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Respond to three surveys tracking your entrepreneurial progress.
By completing these steps, you’ll qualify for the exclusive Take The Lead Awards:
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All participants who successfully complete the two steps will receive a free annual MasterClass membership worth €240.
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30 lucky recipients will receive coaching valued at €1,000 from one of the world’s top coaching firms. (Recipients will be selected through a draw.)
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3 exceptionally fortunate individuals will enjoy a 3-day, all-expenses-paid trip to Paris to attend the Women’s Forum 2025. (Individuals will be selected through a draw.)